India Post has decided to go
for a corporate makeover to keep up with the competition of logistics companies
backed by the Indian e-commerce industry. The move has come after India Post
decided to set up a payments bank, under which postmen will also be given
smartphones and iPads, to make them able to compete with the technologically
sound companies.
The boring khaki will be
replaced with a colourful uniform and swanky baseball caps, most probably in
the shades of teal, in a fabric which would be more comfortable for postmen and
postwomen.
"The current uniform is a
mix of 67% polyester and 33% viscose. It is durable and low-maintenance but
extremely uncomfortable in our climate. Also, the material for the upper and
lower is the same which is not practical," an official told ET. "On a
normal day, a postman walks 20-25km with a bag of around 20kg. He needs
something more breathable."
As per market researchers, the
Indian logistics industry, which is pegged at $300 billion, will be growing at
a compound annual rate of 12% by 2020, because of which even the e-commerce
companies are taking a sincere consideration into the sector.
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